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Line: Product Evaluation

Enterprise analog: Corporate innovation and new-product evaluation. Covers: Venture ($1B+ and fundable) and Bootstrap (self-funded and MRR). Tracking: Notion Workstreams database — view: Product Work. Gatekeeper: Product Manager. See agent setup.

Product work exists only as a Product workstream routed by Portfolio. Discover is not a global inbox. A market opportunity found during Services or Editorial work becomes a separate Product Initiative linked with derived_from.

Workflow

Discover → Explore → Score → Build-gate → Ship-signal → Archive
Stage Purpose Exit condition Transition
Discover Bind venture or bootstrap profile Profile and outcome are recorded Deterministic
Explore Gather evidence for evaluation Required evidence depth is satisfied Deterministic
Score Apply the bound scorecard Complete, reproducible score snapshot exists Deterministic
Build-gate Decide whether to allocate build capacity Profile gate and WIP policy pass Deterministic pass; Hector approves override
Ship-signal Record live use, revenue, or learning Required signal evidence is recorded Deterministic
Archive Close or park the Product workstream Disposition and rationale are recorded Judgment

Graduation is a disposition or transition (for example Bootstrap → Venture evaluation path), not a stage ID and not combined with Archive as Archive / Graduate.

Commercial Software Implement is blocked until Score and Build-gate pass. Lab experiments may proceed through a directly routed Software workstream without pretending that Product evaluation occurred.

Build gate

For Bootstrap, a score of exactly 60 passes: score >= 60. Additional declared conditions, including willingness-to-pay and shared build WIP, must also pass.

The Venture scorecard must define its own deterministic threshold before a Venture build gate can be automated. Until then, Venture build approval is a judgment gate and the compiler must report that gap.

The shared maximum is two active commercial builds across Venture and Bootstrap Software workstreams. Hector may explicitly override the cap; the override and rationale are evidence on the Initiative.

Product record

Field Meaning
product_id Stable Conductor-minted identifier
initiative_id Required link to the Initiative contract
workstream_id Product workstream governed by this record
profile venture \| bootstrap
stage Exact Product stage ID
score_snapshot Score, inputs, scorecard version, and date
evidence_links Research artifacts used by the current stage
gate_result Pass, fail, or judgment-required with reasons
ship_signals Dated live-use, revenue, and learning evidence

Required views: Catalog, Ongoing, Upcoming, History.

Roles

  • role.product-manager
  • role.market-researcher
  • role.scorecard-analyst

Each compiled pack selects one role for one Product stage.

Cross-line coordination

  • Portfolio classification adds the Product workstream at Discover.
  • A passing build gate adds or activates a Software workstream on the same Initiative.
  • Product and Software workstreams may remain active concurrently.
  • Software or Editorial records ship evidence used by Product's Ship-signal stage.
  • A Bootstrap product showing credible $1B+ potential may add a Venture evaluation path as defined by the graduation policy.

Prohibitions

  • Product Discover as organization-wide intake.
  • Treating a supporting app needed by another line as a market opportunity.
  • Creating a GitHub issue as a prerequisite for Product or Software work.
  • Claiming a deterministic Venture build gate before its threshold is defined.